Good UX writing is more than polishing microcopy at the last minute: it connects business logic, brand identity and the person on the other side of the screen. Using real cases and fictional scenarios, you’ll work through core UX writing principles, content forms and the business value of even the smallest words: content architecture with a consistent brand voice, working with clients across industries, writing for the Greek market, and using AI without sounding like everyone else. You’ll leave able to write your own content, brief your writers well and make informed content decisions. Led by Konstantina Chatzaki. Held in Greek.
