A hands-on workshop built around real-world challenges, stakeholder perspectives and the process of making UX decisions with measurable impact. You’ll learn how to use qualitative and quantitative data to validate design decisions, challenge assumptions, connect user needs with business objectives and show the return on design. The day explores the bridge between user needs and business KPIs, and the role of design in connecting the two. For UX, UI and product designers, UX researchers, product managers and anyone interested in UX strategy. Led by Katerina Foskolou (Accenture). Held in Greek.
